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What is this new App called “Periscope”?

The new live streaming app from Twitter

Periscope

periscope (1)twitter_logo_3249042b (1)

WHAT IS PERISCOPE?

Periscope is a live video streaming platform, and I think it is the missing link of social media that many marketers have been waiting for. It started just  March 26, 2015. And has taken the internet over.

WHAT DOES PERISCOPE DO?

Periscope (owned by Twitter) is a platform that allows you to video-record and broadcast to anywhere in the entire world. If you have ever been on Skype, it is a similar experience but, instead of video conferencing with one person, you can stream to the masses.

WHO IS ON PERISCOPE?

One million users joined Periscope in its first ten days.  Periscope is a completely mixed bag of ages, genders and personalities. In my opinion, I feel that this is a platform that will transcend a wide variety of audiences.  I can’t wait till Periscope reveals more usage statistics!

WHAT IS THE PERISCOPE LINGO?

Periscope has its own language, and don’t be intimidated. It is just the same as liking and following on Facebook or retweeting and mentioning on Twitter.

Let’s jump into some terminology:

Scoper – A person who is on the Periscope platform

Scope – Each time you live-broadcast a session, you are creating a scope. Think of a scope as an individual broadcast session.

Hearts – One way Scopers show their love is by tapping on the screen and giving a broadcaster hearts. Periscope will tally up the amount of hearts each user has, and the color of the hearts will correspond with the color assigned to your account.

Replay – Currently, Periscope gives the option for Scopers to have their broadcast recorded so other scopes can replay the broadcast.

Follow – Scopers follow each other. It is no different than liking a page on Facebook, connecting with a user’s profile on LinkedIn, or following a user on Twitter.

You can sign up with Periscope in two ways. First, you can use Periscope in conjunction with your Twitter account, and second, you can even create a Periscope account by using your cell phone number.

If you have a Twitter profile, I would for sure use Periscope in conjunction with your account. Each time you scope, you will have the option to push a notification to Twitter in an effort to gain a larger audience.

I think as the platform grows and improves that you will be able to follow Periscope users Twitter profile from the Periscope platform.

WHAT DO PEOPLE BROADCAST?

Anything and everything.  Especially for exposure and business that simple

you are struggling for the subject content, simply announce that it is your first scope and be honest. Each and every person on Periscope has been in your situation.

WHY AM I SO PASSIONATE ABOUT PERISCOPE?

Time to geek out for a minute… I am obsessed with this platform. It is the NOW social media since businesses first joined Facebook.  This is one of the first  “social media” platform to be excited about  in a very long time.

The business applications of this platform are insane. The power of transparent technology will be the next evolution of determining whether a business can be successful or not. Periscope can be used by any brand in new and extremely creative ways. Live streaming technology is the new frontier, folks!

Get on board before the train takes off

Even more exciting, it reminds me of the early days of Facebook before the platform monetized and placed their focus on making money. Despite celebrities, users have a clean slate to step out really and be popular.  I also LOVE Youtube.

Here is just one of the Periscopes I did

Fashion & Beauty magazines & Media Mis-Informatioin.

There seems to be quite a bit mis-information that is being presented by the media, through either print, Magazines and Internet and the media through TV and Internet.
This Mis-information is concerning the fashion and beauty industry.
I am confounded by where and who they are getting their so called expert opinions and or advice.
So “Madame Claude” is going to try to clear up some of this
mis-information and some of this negative PR.
As reported in many medias that
Jennifer Lawrence has a pixie cut.

This is a pixie cut
Teen Choice Awards 2003 - Arrivals

This is not a Pixie cut
Jennifer Lawrence new look
f2d8187a66b36f90_jennifer-lawrence-hair

When we as stylists (cutists) design a hair cut, we cut or sculpt the hair.
We do not CHOP hair.
In all most all written articles and Media through TV, News or Internet, these so called experts are using the term chopping off hair when referring to cutting and/or designing any short hairstyle.

The term chopping off hair is never used by the fashion and/or beauty media when they discuss hair cuts for long hair
53-1990-marla-maples-1370722363
only is used when referring to shorter styles.
2013-05-28 19.01.24
This is not a Pixie cut either
Once and for all we do not chop off hair. We are artists and what we do is sculpt hair, we cut hair, we design hair.
We do not ever chop hair.
We leave that for the non-professionals
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Now for some more Mis-information regarding other celebrities who have gone shorter with their hair style.
jennifer-aniston-haircut
It has been reported that these decisions for the shorter looks was because of over coloring their hair and/or a Brazilian gone bad.

Like all professional fields (Doctors, Attorney, Dentists and yes hair stylists) a well EDUCATED and EXPERIENCED
professional should always be a must, to insure the best possible results.
“Madame Claude” will be addressing the subject of damage to ones hair because of hair coloring.

One can color their hair without creating damage by relying on a well educated and experience stylist first and to listen to the advice and suggestions from that stylist as to what will work best, give you the best looks and what will not create damage to your hair

As for Brazilian Treatments and damage to one hair.
It is not possible with a reputable and certified Keratin treatment to create damage as it is just a clear coating that is on top of and sandwiched in between the hair cuticle. It does not penetrate into the hair shaft nor alter the hair structure in any way. This treatment can be used on Highly bleached Blondie hair. The only way the hair can get damaged in this treatment is poor technique on the flat ironing. This would be in the physical act and not in reference to the treatment. Flat ironing techniques should be a given in hair styling by a professional ,,,basic 101.
Again make sure you are partnered with a reputable salon and spa.

See my previous post on the differences in salons and spas and what makes for professionalism.

I welcome your posts so please feel free to let me know what you think

Also. Please feel free to visit our website for more information on hair color, hair design, keratin treatments, thermal reconditioning, hair extensions, hair loss solutions, trichotillomania treatment, skin rejuvenation treatments, Injectable, and our Med spa.
http://www.Claudethoassalon.com
http://www.Palatineilbestsalonandspa.com